Resources

I thought it would be helpful to create a resource page for the books that I reference in my posts. These are books that have changed how I view things. “Paradigm shifting” if you will. I’ll add to it as I learn more and I will reference this page quite often. I recommend bookmarking it for your reference and convenience. Enjoy!

Disclosure:  Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something.  Please do not spend any money on these books unless you feel you need them or that they will help you achieve your goals.

Influence: The Psychology of Persuasion


Dr Robert Ciadini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. This was the book that started my journey into thinking how our brain deals with money. Ciadini gives a scientific explanation for what I always thought was irrational behavior. As an engineer, it tickled me to think there’s a program running at the back of our heads that we’re not even of. His cases are written in an intelligent and entertaining manner. I hate dry, academic books even more than you do. Thankfully, the book is humorous and great fun to read.

He introduces you to six principles of influence: reciprocity, commitment/consistency, social proof, liking, authority and scarcity. Each chapter is devoted one principle and sis backed by testing done by scientists. The chapters are packed with interesting examples and tells you ways to counter influence strategies you feel are being unethically used against you. I’ve used it everyday in dealing with some of the more persistent snake oil salesmen I’ve run across.

I highly recommend this book to all working professionals. It doesn’t’ matter what field you are in, the principles contained in this book is easily transferable to any profession. My advice is to read this sooner rather than later. You will be glad that you did.

Buy now: Influence: The Psychology of Persuasion, Revised Edition

Mindless Eating


Dr Brian Wansink is the John Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. This book talks about the mindless margin of calorie intake. That 50-100 calorie range that we’re never aware off. He asserts that roughly 8000 extra calories is equivalent to 1 extra kg whether we consume that 8000 calories in a year or in a week. Do you think you only eat till you are full? Dr Wansink proves without a doubt int this book that you are wrong. There are triggers that we’re not aware off that influence us to eat more than our hunger indicates.

I’ve always said that psychology of food and money are very similar. Dieting is doomed for failure. So are budgets because they focus on deprivation. Fat people have no idea how much they actually eat just like people in severe credit card debt don’t actually know how much they owe (they check their mailboxes way less than average).

The cases in the book are ridiculously funny, especially when you hear how people denying they can be subtly influenced to eat more. And immediately prove themselves wrong in the experiments Dr Wansink conducts.

Buy now: Mindless Eating: Why We Eat More Than We Think

The Intelligent Investor

“By far the best book on investing ever written.”
Warren Buffett

“If you read just one book on investing during your lifetime, make it this one”
Fortune

This is absolutely the best book with no frills, no gimmick investment strategies that are proven to work. Benjamin Graham’s philosophy is for true investors. Do not read this if you aspire to be a speculator, day trader or short term loss accumulator (what are you doing on this site anyways?!).

The first 9 chapters cover investment knowledge that remains true today. These chapters paints a realistic picture of how Wall Street works. And it tells us what we need to do to come out ahead.

The later chapters focus on fundamental analysis, stock picking, diversification and other subjects. Your regular investors, like you and me, don’t need to these chapters unless you are thinking of starting your own fund management company.

Buy now: The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition) (Collins Business Essentials)